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12/07/2014

Spreading kenya's fortunes beyond Africa.

For too long, Kenya has not had an effective foreign. However, the
Kenyatta administration has identified economic diplomacy as the
anchor of its foreign policy. Recently, the Cabinet Secretary for
Tourism Phyllis Kandie was in the us to woo US tourists in the face of
the insecurity in the country. The foreign affairs secretary amb Amina
Mohamed followed suit in wooing US investors. A few months ago,
Nigeria surpassed South Africa as Africa's largest economy. This was
after rebasing that saw Nigeria's economy double to 510 billion
dollars. While Nigeria's investors such as Aliko Dangote are making
investments throughout Africa, we have not seen a corresponding
investment in Africa by Kenyan companies and investors. Sure, they are
spreading their wings across the region, but we feel that they don't
go far enough. In the annual survey of top 500 global brands, there
was not a single Kenyan brand. We feel that for the many Kenyan
leading brands, this is an underperformance.

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